Planet 13 Holdings hopes to blaze a trail in an entirely new market -- marijuana tourism. The company plans to launch its Planet 13 Superstore in November, the first cannabis entertainment complex in Las Vegas (and as far as I know, in the world.)
It's hard to describe in just a few words what this cannabis entertainment complex will include. Suffice it to say, it's going to be grandiose, in keeping with its Las Vegas location. Although regulations don't allow cannabis dispensaries to be on the Las Vegas Strip (the famous stretch of upscale casinos and hotels), Planet 13 still has a prime spot just off of the Strip right next to a pedestrian sidewalk that leads to several of the most popular resorts. The company will heavily promote its Superstore through billboards on the Strip, tourist-oriented magazines, radio, social media, and building relationships with cab drivers.