Decoding the New and Veteran Cannabis Consumer to Increase Sales

For an industry that was born in backwoods and back rooms across the United States, it didn’t take long for cannabis to become a full-fledged, marketing-savvy retail machine. One Las Vegas dispensary boasts interactive LED floors and an in-house pizzeria; Portland is home to twice as many weed shops as liquor stores. Across the country, dispensary menus are bursting with everything from designer vape pens to weed-infused beauty products.