Planet 13 Is The Next Unicorn Retailer Everyone Should Be Talking About

The term “digitally native brand” is so en vogue right now. Digitally native brand after digitally native brand keeps securing spiraling, unicorn-like horns on what are often still somewhat unproven business models.

You can count on one hand the number of digitally native pure plays that have made it to profitable long-term success since the 1990s, for example. Yet, week after week, the industry is regaled with tales from the likes of companies with cool sounding names, companies like Away, Casper, and Rent the something or other.

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