When Larry Scheffler and Bob Groesbeck envisioned their Las Vegas dispensary, Planet 13, they insisted on one non-negotiable point: The shop had to present an experience as “over the top” as the city itself.
The pair, who share the role of chief executive officer, spent roughly $7.5 million bringing the concept to life. On opening night hundreds of customers, window-shoppers, and local politicians marveled at the glitz, glamour, and far-out-ness of the complex. “Vegas is the entertainment capital of the world,” said Director of Marketing David Farris. “It was important for [us] to capitalize on that unique experience.”